by user | Jan 23, 2022 | Discipline, Inspiration, Motivation, Social Media
I know I am not the only one who goes to YouTube or another video platform and looks up motivational videos. Whether looking at Les Brown’s “you gotta be hungry” or something from Tony Robbins, even Eric Thomas- The Hip Hop Preacher. I get pumped when I listen to...
by user | Jan 12, 2022 | Attention, Digital Strategy, Social Media Marketing, Storytelling
You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute....
by user | Dec 27, 2021 | Digital Strategy, Social Media, Social Media campaign, Social Media Marketing
A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign. The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery,...
by user | Dec 8, 2021 | Caribbean Entrepreneurs, Digital Advertising, Digital Strategy, Social Media Marketing
One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars...
by user | Nov 21, 2021 | Customer bahaviour, Digital Transformation, Social Media, Social Network, Storytelling
I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is...
by user | Nov 19, 2021 | Design, Entrepreneurship, Home Office
In this post-COVID-19 world, it has become the norm to work from home. Businesses started transitioning to a remote workforce due to safety concerns but they soon found that the arrangement works, so more people than ever are working out of their home office. Even...
by user | Nov 11, 2021 | Business Name, Business Start-Up, Entrepreneurship
The right business name can serve as a cornerstone for entrepreneurial success, ensuring customers can easily recognize and remember your business. Once you start using a name, it’s not advisable to change it—or you risk losing the brand recognition you’ve...
by user | Oct 9, 2021 | Current Events, Inspiration, Life
When I was younger, I remembered hearing news of people dying, whether from the adults around me or on television, if I happened to be at someone’s house when the death news was on because I didn’t have a television at my home. What stood out to me back...
by user | Sep 27, 2021 | Digital Transformation, Social Media, Social Network
Covid19 has forced many countries one can argue to undergo about ten years of digital transformation in one year. Something as basic as online learning, many countries, especially Small Developing States (SDI’s) in the Caribbean, have a hard time dealing with this....
by user | Aug 15, 2021 | Caribbean, Content Creation, Facebook, Grenada, Social Media, Social Media Marketing
Every day I get intrigued that social media has quickly become the default form of media in Grenada and the Caribbean. When I speak to my friends about societal issues, they say this first thing to me. I didn’t see that on Facebook, or they may say, let me go to...