by user | Oct 21, 2017 | Branding, Social Media, Storytelling
I had a conversation yesterday about business, branding, marketing advertising and a host of other topics. The discussion centered around marketers and their ability to sell anything, no matter how crappy it is. I have a different view of that topic, for me, no amount...
by user | Oct 18, 2017 | Caribbean Entrepreneurs, Social Network, Storytelling
I was about 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember on a daily basis, my peers will be selling different things at school at break time. Whether it was candies, cakes, tamarind balls, anything that kids in primary school...
by user | Oct 13, 2017 | Ryerson MDM, Social Media, Storytelling
In 2013, I became quite fascinated with Social media and the way businesses were using it to build their brands and get customers. I went all in on learning everything I needed to know about social media and today I am a proud social media strategist. After being in...
by user | Jun 28, 2017 | Ryerson MDM, Storytelling
This past winter, Transmedia Zone Director & Associate Professor Ramona Pringle challenged her Interactive Storytelling class at Ryerson University with the following question: What are the best solutions to engaging audiences in user-generated campaigns?...
by user | Jun 9, 2017 | Ryerson MDM, Social Media, Storytelling
“I was in primary school, and we had a school trip. You told me. Unfortunately, I couldn’t go because you couldn’t afford it. I understood the situation, so I didn’t make a fuss, but you saw how much I wanted to go. I told my friends I wouldn’t...
by user | May 4, 2017 | Ryerson MDM, Social Media, Storytelling
In 4 months, I will be finished with my Master of Digital Media. I am currently working on my Major Research Paper. The topic for my research is “Analysis of Narrative-Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social...
