From Unhappy Employee To Successful Entrepreneur in Six Months- Charlyn Asher on #DroppingBars

by user | Sep 13, 2022 | Caribbean Entrepreneurs, Dropping Bars, Inspiration, Motivation, Storytelling

Five years ago, Charlyn Asher tried to get a promotion at the company she was working at. She was told point blank that she would never get that promotion. After realizing she was killing herself for a company that doesn’t hold her in high esteem, she knew she...

You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving

by user | Jan 12, 2022 | Attention, Digital Strategy, Social Media Marketing, Storytelling

You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute....

Understanding Customer Behaviour in the Digital Age

by user | Nov 21, 2021 | Customer bahaviour, Digital Transformation, Social Media, Social Network, Storytelling

I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is...

Everything Caribbean Entrepreneurs Need To Know About Creating A Social Media Strategy

by user | Nov 22, 2018 | Caribbean Entrepreneurs, Social Media, Storytelling

On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a...

Three Reasons Why We Need To Protect Our Local Events In Grenada.

by user | Sep 29, 2018 | Grenada, Grenadian Events, Storytelling

One of my fondest memories growing up was attending the Rainbow City Festival in Grenville. My boys and I would walk around Grenville and stop by all the DJ’s on the street to “shake a leg”.  If we were lucky we would get a “jam” from a girl, and...

Here’s A Model For Anyone Planning On Launching A Social Media Campaign Soon.

by user | Sep 11, 2018 | Social Media, Social Media campaign, Storytelling

One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign. The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms...