by user | Oct 13, 2017 | Ryerson MDM, Social Media, Storytelling
In 2013, I became quite fascinated with Social media and the way businesses were using it to build their brands and get customers. I went all in on learning everything I needed to know about social media and today I am a proud social media strategist. After being in...
by user | Sep 29, 2017 | Ryerson MDM, Social Media
At the Be Good Be Social, Social Media Conference yesterday (September 27th), I presented my model developed as part of my research at Ryerson University. The response was overwhelming, Janice big son was very impressed with himself. The model created and presented is...
by user | Jun 9, 2017 | Ryerson MDM, Social Media, Storytelling
“I was in primary school, and we had a school trip. You told me. Unfortunately, I couldn’t go because you couldn’t afford it. I understood the situation, so I didn’t make a fuss, but you saw how much I wanted to go. I told my friends I wouldn’t...
by user | May 4, 2017 | Ryerson MDM, Social Media, Storytelling
In 4 months, I will be finished with my Master of Digital Media. I am currently working on my Major Research Paper. The topic for my research is “Analysis of Narrative-Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social...
by user | Mar 22, 2017 | Facebook, Social Media, Storytelling
A lot of people who pay attention to me know that I am all about using storytelling as a marketing strategy for achieving business results. Stories are the currencies of conversations, and they appeal to people’s emotions. Therefore, if you want to persuade someone to...
by user | Mar 14, 2017 | Caribbean Entrepreneurs, Entrepreneurship, Social Media
As I look back on my working life, whether it was working as the Officer in Charge at Grenada Public Service Credit Union now called Ariza Credit Union or later in financial services in Canada. I have always had a side hustle. During those times, I was just making...
