by user | Jan 8, 2019 | Grenada, Grenadian Events, Social Media, Social Media Marketing
I believe we can all agree that Grenada has gone digital, every Grenadian with a smartphone has one of many Social Media apps on it. The problem with that is it makes our attention very fragmented, we are no longer just watching GBN or just listening to Boss FM. We...
by user | Dec 16, 2018 | Career, Social Media, Social Media campaign
Many courts have upheld the right of employers to see everything in your social media accounts. Employers even study the social media accounts of prospective new employees before they’re hired! You can even be forced to log in and provide full access! Avoid making...
by user | Nov 22, 2018 | Caribbean Entrepreneurs, Social Media, Storytelling
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a...
by user | Oct 4, 2018 | Caribbean, Life, Social Media
Ok people, big man and big woman thing now. At which point do we start seeing beyond the “Likes”? Hold on let me back it up like a dumper truck for a moment. In the not so distant past, let’s say a mere 15 years ago, a few men and women controlled...
by user | Sep 30, 2018 | Caribbean Entrepreneurs, Social Media, Social Media campaign
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North...
by user | Sep 11, 2018 | Social Media, Social Media campaign, Storytelling
One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign. The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms...
