Using The C.R.A.V.E. Framework to Accelerate Your Success on Social Media

by user | Aug 11, 2022 | Social Media, Social Media Marketing, Social Media Success

I will never forget that day, as a Student of T.A. Marryshow Community College, around 2005, I saw a friend of a friend posting pictures of herself on the internet. In my naïve self, not knowing what it was….It was on some platform called Facebook. I couldn’t...

You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving

by user | Jan 12, 2022 | Attention, Digital Strategy, Social Media Marketing, Storytelling

You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute....

Here’s A Model For Designing Your Next Social Media Campaign.

by user | Dec 27, 2021 | Digital Strategy, Social Media, Social Media campaign, Social Media Marketing

A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign. The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery,...

How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.

by user | Dec 8, 2021 | Caribbean Entrepreneurs, Digital Advertising, Digital Strategy, Social Media Marketing

One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars...

Social Media Use In Grenada and the Opportunity for Grenadian Businesses

by user | Aug 15, 2021 | Caribbean, Content Creation, Facebook, Grenada, Social Media, Social Media Marketing

Every day I get intrigued that social media has quickly become the default form of media in Grenada and the Caribbean. When I speak to my friends about societal issues, they say this first thing to me. I didn’t see that on Facebook, or they may say, let me go to...

How Bounty Killa and Beenie Man Won Social Media In Their VerzuzTV Battle and What Brands Can Learn

by user | May 24, 2020 | Caribbean, Life, Musician, Social Media Marketing

You are living under a social media rock if you are from the Caribbean, and by now, you haven’t seen or heard about the epic clash that took place last night between Dancehall legends, Beenie Man (@kingbeenieman) and Bounty Killa (@grunggaadzilla). This clash...