by kimron | Jun 29, 2024 | Artificial Intelligence, Content Marketing, Digital Strategy, Digital Transformation, Social Media, Social Media Marketing
In the ever-evolving world of social media marketing, several new trends and updates have emerged over the past month that marketers need to be aware of to stay ahead of the curve. Here’s a roundup of the most significant developments: Longer Videos Are Making a...
by user | Jul 2, 2023 | Customer bahaviour, Digital Strategy, Digital Transformation
In today’s rapidly evolving business landscape, digital transformation has emerged as a critical catalyst for success. While many large, mature companies in the Caribbean region have recognized the importance of embracing digitization, they often fall short of...
by user | Mar 27, 2023 | Caribbean, Digital Strategy, Digital Transformation, Opportunity
Imagine yourself walking down the bustling streets of Grenada, surrounded by vibrant colours and the lively sounds of music. You pass by small businesses selling handmade goods, food, and crafts. But as you scroll through your social media feed, you notice something...
by user | Dec 20, 2022 | Caribbean Entrepreneurs, Digital Strategy, Digital Transformation, Dropping Bars
On the last episode of the Dropping Bars podcast, I spoke with Mr. Perry Douglas about Digital Transformation in the Caribbean. We spoke about the misconception that Caribbean people tend to have, which is that Digital Transformation is all about technology. As we...
by user | Jan 12, 2022 | Attention, Digital Strategy, Social Media Marketing, Storytelling
You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute....
by user | Dec 27, 2021 | Digital Strategy, Social Media, Social Media campaign, Social Media Marketing
A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign. The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery,...
