by user | Dec 8, 2021 | Caribbean Entrepreneurs, Digital Advertising, Digital Strategy, Social Media Marketing
One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars...
by user | Nov 22, 2018 | Caribbean Entrepreneurs, Social Media, Storytelling
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a...
by user | Sep 30, 2018 | Caribbean Entrepreneurs, Social Media, Social Media campaign
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North...
by user | Sep 26, 2018 | #Beyondthehustle, Caribbean Entrepreneurs, Musician
Before Wyclef Jean became known as the famous musician, actor, and entrepreneur he is today, he was just a boy from the small town of Croix-des-Bouquets, just outside of Port-au-Prince in Haiti. When he was only nine years old, his family migrated to Brooklyn New...
by user | Sep 6, 2018 | Caribbean Entrepreneurs, Facebook, Social Media
I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page. As a social media strategist, I do...
by user | Aug 30, 2018 | Caribbean Entrepreneurs, Social Media, Social Network
A few months after moving to Toronto, I went to a networking event for entrepreneurs. I met some fantastic people, some of whom I am still in contact with today. I remember speaking to a business coach at that event; we talked about my business aspirations. I told her...
