Blog
Master of Digital Media
Currently pursuing a Master of Digital Media at Ryerson University in Toronto, Ontario Canada. My major research project is all about Combining the best storytelling structures with Social content to help brands grow and go from unknown to well-known online.
I Am Grenadian
Iamgrenadian.com tells the stories of Grenada and Grenadian home and abroad. We believe every Grenadian have a story to tell and it's our job to tell that story.
The journey from Counting Money and Preparing Loans to Entrepreneurial Storytelling
I graduated with a Bachelor’s of Economics degree from the Monterrey Institute of Technology and Higher Education, Mexico City Campus in December 2010. After crossing the proverbial stage, I went back to Grenada and worked at the Grenada Public Service Co-operative...
How Tamarind Balls, White Envelopes, and Art will Create a Successful Storytelling Entrepreneur in 2017
In addition, I am currently working on honing my storytelling skills, and by December 2017, at the end of my Master of Digital Media Programme, I will create a storytelling journal. The journal will include the different structures for telling stories in a digital world and demonstrate how to engineer those stories for spreadability.
Every Caribbean Business Needs to Start This Now if They Want to Grow in 2017
The ultimate asset in business today is attention. Businesses are all vying for our attention and he who knows where to find the attention will win. I believe Caribbean businesses can find attention everywhere, but the variable of success could be much more valuable if underpriced or cheap attention is found.
Why Do Stories Spread? Join A Conversation Or Start A Conversation?
Last week, I attended a workshop held by the Transmedia Zone at Ryerson University. The host for the event was Douglas Rushkoff, one of the best media theorist today and author of the books “Programme or be Programmed” and “Throwing Rocks at the Google Bus”. One of...
Storytelling is the new Marketing, Branding, and other Good stuff in Business
I was sitting watching Mcguyver on demand when I received a video from an acquaintance from one of the online groups I am a part of. The video was about a guy with some religious message, and I decided not to even bother to watch it. However, while I was posting an...
3 Signs You Have A Terrible Personal Brand On Social Media
A few months ago I started my Masters in Digital Media and I decided to blog about my experience and the way I view the world from the perspective of a Digital Media Masters student and a practitioner of Digital Media. One of the things ‘grind my gears’ is when I see...
15 Secret Tips And Tricks To Supercharge Your Instagram Game
There is no other social media platform like Instagram which is geared towards interactivity. Attractive pictures get their first comment and like within few seconds of posting. However, unlike other social media tools, communicating on Instagram exclusively revolves...
Social Media for Caribbean Small Businesses
In this presentation, I take a look at how Small Businesses in the Caribbean can use Social Media to successfully grow their businesses. Click here to download a copy of the presentation Social Media for Caribbean Entrepreneurs or follow below.
Building an effective website
An effective website is essentially about the convergence of two things; your business goals and the needs of your target market. Build something that aligns the two and you’ll end up with an effective website. Broken down like that it sounds simple, but achieving...
It’s practical to make money doing what you love
If you have passion for what you're doing you'll be willing to put in the extra hours. This one from Gary Vaynerchuk himself. Watch the video and share your thoughts.
Instagram Stories VS SnapChat- Good Artists Copy; Great Artists Steal
For a very long time, many people have advocated using Snapchat for marketing especially if the intention was to reach millennials. While I agree that Snapchat is a useful tool, I must admit that I have not been using it to market myself or build my brand. Instead, I...
5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business
I recently had a client who I was consulting and one of the things he was working on was setting up his Facebook page and generating traffic. He decided that in order to generate some likes for his new Facebook page, he would purchase a couple thousand likes for his...
Will You Let Others Dictate Your Outcomes in Life?
I had to share this video from Gary Vee himself because in it he gives some valuable and timeless advice. Listen and give your own opinion.
Changing the Content Creation Game- My Review of Visme
I have always been an advocate of content creation. Personally, I firmly believe that every piece of content that any individual were to put out online should contain some sort of visual element. A couple months ago, I created a PDF and wrote an entire blog post about...
5 Cheap And Creative Ways to Market Your Small Business
One of the biggest challenges faced by small and medium-sized businesses today is marketing their business effectively. Many believe that marketing and advertising is an expensive business practice; however there are creative ways that even the smallest business can...
My Social Media Strategy For 2016
One the #AskGaryVee Show, Gary was asked about his social media strategy for 2016. I thought his answer was quite interesting and its something I am into and I believe you guys will find value from it as well. Tell me what you think in the comments below.
Wanna make more money ?? Elimnate these two things ASAP
I don't think anything I write to introduce this video will do it justice so i'll just say here are two things that you need to get rid of now to make more money from the master himself, Gary Vaynerchuk
Why Only the Market Gets to Determine if You Will Succeed in Business
Lately, a lot of changes have occurred in the business landscape. One such change I firmly believe may be the best is the use of social media. My opinion is also held by many successful entrepreneurs like social media guru Gary Vaynerchuk, who normally refers to...
5 Common Mistakes to Avoid When Naming a Business
One of the most difficult parts of the entrepreneurial journey is in naming the business. On many occasions, entrepreneurs are stumped for extended periods while brainstorming to decipher the appropriate name for their businesses. In many cases, some enterprises pay...
Krewella, Social Media for Musicians & the Business of Music
Today I am sharing episode 215 of the Ask Gary Vee Show, sharing this because I have recently starting working with musician clients and I can relate to everything they're talking about. I also had to share because this morning while watching news on CP24, Steve...
Why Destra Garcia Is Dominating Social Media And Music While Staying True To The Caribbean
I spent 5 years in Mexico, and one of my fondest memories was the occasional “Fiesta Caribeña” my friends and I organized. We mainly planned and executed the event to maintain our Caribbean identity and culture as well as to help our Mexican friends experience our...
Creating a Marketing Strategy for a Caribbean Non-Profit
We had a great time on Beyond the Hustle. Leon share a lot of value bombs with our special guests Sandra and Andre from Still I Rise. A Non profit based in the United Kingdom and benefiting survivors of domestic violence in Grenada. Listen to the show on Creating a...
3 Words That Will Make You Change Your Behaviors Right Now
According to Gary Vaynerchuk "If you really understand the meaning of those 3 words I truly believe most of you will change your behavior right now !!"
How Grenadian and Caribbean Soca Artists can use Facebook and Instagram to build their Brands
When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help...
To my Grenadian and Caribbean Entrepreneurs; Stop Disrespecting the Hustle
This morning casually having a conversation and just chatting, something came to my attention that angered me greatly; I had to write this. Someone mentioned that one of Grenada’s top photographers got an opportunity to go further his skills in China and another...
Best Practices for Social Media- Beyond The Hustle
On this episode of Beyond The Hustle, we spoke about some of the best practices for Social Media and gave practical advice of what small and medium size businesses need to be doing now to step up their social media game.
The HUGE Opportunity Caribbean Entrepreneurs are NOT Taking Advantage of Today
Personally, as I write this article, I am genuinely disappointed in Caribbean entrepreneurs. My disappointment stems from the fact many, or dare I say most neglect a HUGE, affordable opportunity to use social media particularly Facebook advertising to seek brand...
Top 10 Inspirational Quotes for Caribbean Businesses’ Success
Today I want to share some of the quotes I use to stay motivated in all aspects of business. Check them out and get inspired. Steve Jobs- When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world....
Growing a Business with Social Media, Ideas vs Execution, and When I Started Hustling
Beyond the Hustle These are some of the questions I am frequently asked while conducting my show Beyond the Hustle for Caribbean and Aspiring Entrepreneurs. Subscribe to the show here How do you use Social Media to Grow a Business? My answer stems from what I learned...
This is How You Fail When Marketing in 2016
Planning long-term online strategies is no longer a valid business move. I know my statement is potentially shocking, but before grabbing your pitchforks and attempting to burn me at the stake, let me explain. Don’t get me wrong, I still believe you should have...
Beyond The Hustle- Social Advertising, External Funding and Common Business Problems
This is the first episode of Beyond The Hustle for the year 2016 and I am pretty excited. On this episode, Leon Henry and I will be talking about social advertising, external funding and common problems faced by entrepreneurs. On every episode we will be answering...
10 Free Tools for Creating Amazing Visual Content for Facebook
Lately, I have been combing through the Facebook pages of many Caribbean entrepreneurs and small businesses. From my observation, one of the things that stand out among most of them is the poor quality or visually unappealing content. Honestly, my conscience couldn’t...
Facebook Makes Moves to Dominate the Internet
Over the past couple days, Facebook has been making some major changes to its platform to add more functionality and help its users enjoy a better experience. I recently spoke about one of the improvements, the ability for page administrators to directly message fans...
Starting Your Business From Scratch With Social Media
Social media has changed a great deal over the past few years, and sometimes keeping up with all the changes get overwhelming especially if you are involved in social media part-time. Admittedly, from what I've gathered, many entrepreneurs are still not convinced...
Why Carnival is Good Business in Grenada-Infographic
As Carriacou Carnival comes to an end and with Spice Mas Grenada coming up in a few months, I wanted to re purpose a post I did in the past, which is quite relevant today.
Major Changes to Facebook Business Pages and Instagram
We all know that Social media changes on a daily basis, maybe even more frequently than the weather, maybe not that frequent but it changes a lot. Two big changes recently took place with Facebook Fan Pages and Instagram. This will change the way marketers do business...
Business Lessons To Take You Into 2016 with Leon Henry and Cabrini Schnyder
Today we take a look at some business lessons to take you into 2016. I will be talking to two business giants, Cabrini Schnyder, creator of the Law of F THATT and Leon Henry, Founder of Caribbean Online Training
Top 10 Questions Asked When Starting a New Business
Today on Beyond The Hustle, I will be taking a look at the top 10 questions nonpreneurs ask when starting their own business ventures.
Creating a Facebook Ad
Today on Beyond The Hustle, we will be talking about how to create a Facebook Ad. Facebook has one of the best advertising platforms on the internet and I will show you how to make the best use of it.
LEARN HOW TO GET MORE CUSTOMERS
Duo te delicata sapientem patrioque, sed magna bonorum id. Mei movet tibique te, dictas atomorum ut sit, debet legere noster ex nec. Sit at aperiri tractatos adipiscing, in platonem molestiae pertinacia nam.
5 tips how to be successful
Duo te delicata sapientem patrioque, sed magna bonorum id. Mei movet tibique te, dictas atomorum ut sit, debet legere noster ex nec. Sit at aperiri tractatos adipiscing, in platonem molestiae pertinacia nam.
First steps of success
Duo te delicata sapientem patrioque, sed magna bonorum id. Mei movet tibique te, dictas atomorum ut sit, debet legere noster ex nec. Sit at aperiri tractatos adipiscing, in platonem molestiae pertinacia nam.
Going From Nonpreneur to Entrepreneur with Cabrini Schnyder
I am very excited about this episode of "Beyond the Hustle" In this episode I speak to business coach and mentor Cabrini Schnyder, creator of "The Law of F That". This episode is for you if you are currently not an entrepreneur but thinking about becoming an...
Elements of a Social Media Marketing Strategy
Today on Beyond the Hustle we will take a look at some of the elements of a proper Social Media Marketing Strategy We had some issues with the show tonight, the Blab platform was acting up, however this didn't stop us. The show ended prematurely, however we...
Developing a Culture of Entrepreneurship in Grenada
Over the past years, Grenada has been plagued with many economic problems which unfortunately don’t have a “one size fits all solution”. In an effort to eradicate Grenada’s financial concerns, one of the most popular approaches often taken is that of “passing the...
Top 5 Mistakes Small Businesses are Making on Facebook
In this episode of Beyond the Hustle, I am going to take a look at the top 5 mistakes small businesses are making o Facebook and show you how to do better.
Should Caribbean Nationals Get Involved in Entrepreneurship?
On Thursday September 3rd, I had the pleasure of hosting the first blab discussion of the Caribbean Entrepreneurs Mastermind Group. We spoke about why Caribbean nationals should get involved in entrepreneurship and we had some solid advice worth millions from people...
Get Brand Exposure and Build Credibility with a Twitter Chat
Social media platforms, particularly Twitter has been growing exponentially over the past months. Consequently, Twitter’s growth can provide entrepreneurs with a plethora of business advantages once used properly. Business owners can creatively utilize its services to...