Blog
Unlock the Future: 7 Social Media Marketing Trends You Can’t Ignore in 2024: June Edition
As we venture into 2024, staying ahead in social media marketing means embracing emerging trends. Discover how longer videos are making a comeback, AI integration is enhancing content and customer service, and social media shopping is booming. Learn about the shift towards private engagement, the rise of social platforms as search engines, and the resurgence of nostalgia marketing. Adapt your strategy with these insights for maximum impact.
My Vision for Grenada’s 50th Independence Anniversary Campaign Through Transmedia Storytelling
As we approach a monumental milestone in our nation's history – Grenada's 50th anniversary of Independence – it's an opportune moment to reflect on how we can narratively celebrate our journey. If I were to spearhead a marketing and promotional campaign for this grand...
Unleashing Digital Transformation Potential in The Caribbean: Breaking Down Silos and Embracing a Strategic Mindset
In today's rapidly evolving business landscape, digital transformation has emerged as a critical catalyst for success. While many large, mature companies in the Caribbean region have recognized the importance of embracing digitization, they often fall short of...
Embracing the Digital Revolution: Unleashing the Caribbean’s True Potential
Imagine yourself walking down the bustling streets of Grenada, surrounded by vibrant colours and the lively sounds of music. You pass by small businesses selling handmade goods, food, and crafts. But as you scroll through your social media feed, you notice something...
12 Social Media Marketing Tips Caribbean Businesses MUST Pay Attention To In 2023
As we enter 2023, I am sharing some social media tips and strategies from which Caribbean businesses and organizations can benefit. If you are interested in implementing a Social Media Programme in your business, check out my new E-book here- 5 Steps To Implementing A...
Digital Transformation In The Caribbean- A Complete Overview
On the last episode of the Dropping Bars podcast, I spoke with Mr. Perry Douglas about Digital Transformation in the Caribbean. We spoke about the misconception that Caribbean people tend to have, which is that Digital Transformation is all about technology. As we...
How To Stop Missing Opportunities By Dismissing Certain Social Media Platforms
I took a break from working a while ago and sat down to watch an episode of "The Neighborhood." The Neighborhood is a comedy series on CBS starring Cedric the Entertainer as Calvin Butler, Max Greenfield as Dave Johnson, Tichina Arnold as Tina Butler and Beth Behrs as...
I Got Scammed and Here Are 5 Reasons I Believe We Fall For Obvious Scams Online and Offline
About 15 years ago, when I was a university student in Mexico City, I was going to the dentist one day, and I got a text on my phone. It said I had won something and should respond to the text to claim my prize. I was super naïve, and I responded to the text. While...
Four Lessons I Learned Selling Tamarind Balls In Primary School
I was 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember daily my peers selling different things at school during break time, whether it was candies, cakes, tamarind balls, or anything that kids in primary school would buy. The school...
What Businesses Need To Do To Succeed On Social Media In 2023
In the last two years, I noticed a significant shift in the world of Social Media Marketing, maybe Marketing as a whole. Entrepreneurs, business people, marketing, PR, and Communications managers are all overly obsessed with media and the medium through which they...
Bet On Yourself If You Want To Win In Business And Life- Kevaughan Graham on Dropping Bars
I speak with Entrepreneur and Philanthropist Mr. Kevaughan Graham this week on Dropping Bars. In this episode, Kavaughan dropped some incredible nuggets of wisdom with us, such as "You cannot do great things with basic people." Kevaughan is an Influential leader with...
How To Rise Above The Noise Of Other People’s Opinion with Odette Campbell- #DroppingBars
Odette Campbell is the Managing Director of the Grenada Broadcasting Network; she started her career in media three years after graduating from the Anglican High School and has been in that sector for over 30 years. Her career began with a brief three-month stint at...
How Busy Creators Can Create Multiple Pieces of Content For Social Media Short Period
Let's talk about content. Content is essential when we reference social media because without content or a content strategy, there are no social media. Content is the lifeblood of social media. However, when creating content, the recommendation is to create content...
How Grenadian Glenda N Cox Won An Emmy As A Reality Show Executive Producer #DroppingBars
This week on Dropping Bars, Kimron speaks to Glenda N Cox about her journey in the world of reality TV and the journey to winning an Emmy Award as Executive Producer on the show Lizzo's Look Out For The Big Grrrls. On September 12, 2020, Glenda N. Cox won an Emmy for...
From Unhappy Employee To Successful Entrepreneur in Six Months- Charlyn Asher on #DroppingBars
Five years ago, Charlyn Asher tried to get a promotion at the company she was working at. She was told point blank that she would never get that promotion. After realizing she was killing herself for a company that doesn't hold her in high esteem, she knew she had to...
Boos Don’t Stop Dunks: A Message To The Young People Of The Caribbean
I woke up this morning inspired to write this post. I spent much of my life holding back myself, limiting my potential because I was worried. I was concerned about how people would respond, what people would say, and afraid that I would be called out as fake. I was...
3 Lessons Brands Can Learn from The Harbour Master and Anderson Peters Fiasco
One of the most effective forms of marketing is Word of Mouth Marketing. Word of mouth is the earliest form of marketing that exists. Imagine the pre-historic marketer who had something to sell. You can only know he had something to sell if he told you directly face...
Using The C.R.A.V.E. Framework to Accelerate Your Success on Social Media
I will never forget that day, as a Student of T.A. Marryshow Community College, around 2005, I saw a friend of a friend posting pictures of herself on the internet. In my naïve self, not knowing what it was….It was on some platform called Facebook. I couldn't believe...
Donnarieve Thomas Shares Her Story On Building A Successful Stationary Business In Grenville Grenada
I believe the best way to bring out a lesson and illustrate something is to tell a story. That's why I like telling stories, especially stories of people who are doing great things. It is my hope that someone will consume those stories and get inspired. Maybe they...
I Dreamt About Mark Zuckerberg And Had This Realization Afterwards
I just woke up from a dream and felt inspired to write about it. I felt inspired to write about it because my last blog post is like a contradiction of my dream. Like I did not take my own advice in the dream. Weird, I know, but let me explain. I dreamt I was part of...
How To Be Ready To Seize New Opportunities When They Come
About three weeks ago, I was at JFK International Airport awaiting a flight to Toronto. Since I had some time to spare, I decided to look around. I went into a store, and I saw a lovely bracelet. If I were a cartoon at that particular moment, everyone in the store...
Successful People Do Not Need Motivation; Successful People Needs Discipline
I know I am not the only one who goes to YouTube or another video platform and looks up motivational videos. Whether looking at Les Brown’s “you gotta be hungry” or something from Tony Robbins, even Eric Thomas- The Hip Hop Preacher. I get pumped when I listen to...
You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving
You've probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn't be more than one minute. After posting a...
Here’s A Model For Designing Your Next Social Media Campaign.
A few years ago, I completed my master's degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign. The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery,...
How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.
One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars...
Understanding Customer Behaviour in the Digital Age
I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is...
How To Set Up The Perfect Work Space at Home
In this post-COVID-19 world, it has become the norm to work from home. Businesses started transitioning to a remote workforce due to safety concerns but they soon found that the arrangement works, so more people than ever are working out of their home office. Even...
A Resource Guide for Choosing the Perfect Business Name
The right business name can serve as a cornerstone for entrepreneurial success, ensuring customers can easily recognize and remember your business. Once you start using a name, it's not advisable to change it—or you risk losing the brand recognition you've already...
WHY DO I SEE SO MUCH R.I.P.’s ON MY TIMELINE?
When I was younger, I remembered hearing news of people dying, whether from the adults around me or on television, if I happened to be at someone's house when the death news was on because I didn't have a television at my home. What stood out to me back then was that...
The Five Domains of Digital Transformation- Customer, Competition, Data, Innovation and Value
Covid19 has forced many countries one can argue to undergo about ten years of digital transformation in one year. Something as basic as online learning, many countries, especially Small Developing States (SDI’s) in the Caribbean, have a hard time dealing with this....
Social Media Use In Grenada and the Opportunity for Grenadian Businesses
Every day I get intrigued that social media has quickly become the default form of media in Grenada and the Caribbean. When I speak to my friends about societal issues, they say this first thing to me. I didn't see that on Facebook, or they may say, let me go to...
How Bounty Killa and Beenie Man Won Social Media In Their VerzuzTV Battle and What Brands Can Learn
You are living under a social media rock if you are from the Caribbean, and by now, you haven’t seen or heard about the epic clash that took last night between Dancehall legends, @kingbeenieman and @grunggaadzilla.
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Coronavirus Social Media Tips for Business Owners [9 Social Media Post Ideas for COVID-19]
With the emergence of the Global Pandemic, COVID-19, businesses have a unique opportunity to communicate with stakeholders and potential stakeholders. People are at home, and in many cases with nothing to do, therefore, they take refuge on Social Media. What this...
Like It Or Not, You Are What You Post Online
It’s ok to disagree with me here, but at some point you have to face the music. You are what you post online.
Facebook Is About To Change In A Big Way and Here’s Everything You Need To Know
Facebook’s stated goal for the past 15 years has been to make the world more open and connected. (And, the unstated goal was constructing a targeted advertising system built on nearly unlimited data.) Now, Facebook is changing the game, moving from an open world to one where the focus is on privacy.
How I Used Facebook To Promote and Sell Out My Masterclass
Initially, I wanted only 30 people in the class but based on the demand, I created space for 5 more people. I also, did a second private session because I couldn’t fit any more people in the original class. So, how was I able to sell out my Social Media Masterclass.
Here’s What Every Caribbean Parent and Teacher Need To Know About Students Social Media Use
One of my friends shared with me that her organization was prepared to hire someone, on paper, they were the ideal candidate. However, after checking that person’s social media feed, the organization decided not to hire them. The thing the person was posting reflected who they are and that was not the culture of the organization.
You Will Never Believe These Bizarre Truths About The Digital Media Industry In Grenada
When we watch something on GBN or MTV or hear something on Boss FM or POWER, we take the conversation about that thing to Facebook. What does that mean for the business community in Grenada? It implies that Entrepreneurs and business owners need to understand the Grenadian digital media landscape and learn how to tell stories on social media to create an emotional connection with their customers/potential customers.
16 Empowering Beliefs to Live By Today
Your experiences are shaped by your thinking. Even obstacles have a value when you can see it. You can develop convictions that will help you to feel happier and achieve more, regardless of the situation.
7 Social Media Mistakes That Can Harm Your Career
The various social media platforms provide an effective way to communicate others. Use these tools to your advantage! Unfortunately, social media also can also cause a lot of harm to your career. Be careful of the image you present to the world. Take control of your social media presence.
Everything Caribbean Entrepreneurs Need To Know About Creating A Social Media Strategy
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a...
Make Decency Great Again: Why We Need To Stop And Think before Posting On Facebook
Ok people, big man and big woman thing now. At which point do we start seeing beyond the "Likes"? Hold on let me back it up like a dumper truck for a moment. In the not so distant past, let's say a mere 15 years ago, a few men and women controlled our access to the...
5 Social Media Trends Caribbean Entrepreneurs Need To Adopt Now To Grow Their Business Online.
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.
Three Reasons Why We Need To Protect Our Local Events In Grenada.
One of my fondest memories growing up was attending the Rainbow City Festival in Grenville. My boys and I would walk around Grenville and stop by all the DJ’s on the street to “shake a leg”. If we were lucky we would get a “jam” from a girl, and we’d keep it moving. My favorite spot was behind Sheila George place in Grenville. I got the most “jam “there and the vibes were always nice.
#BeyondTheHustle- Wyclef Jean: Musician, Actor, Entrepreneur.
Wyclef father was a pastor, and apparently, he didn’t condone his taste in music, he was disappointed with his son playing what he called devil’s music. According to Wyclef, when he comes from the studio, he would get an ass whooping from his dad. That didn’t stop Wyclef; he rose to become one of the most prominent musicians of our time collaborating with some of the top musical acts in the business.
Here’s A Model For Anyone Planning On Launching A Social Media Campaign Soon.
If you are planning on launching a social media campaign soon. I have a model that can help you simplify the process. This model was created as part of my Major Research Paper for my Masters Degree at Ryerson University.
The One Thing Caribbean Businesses Should Never Do On Social Media.
Its realy simple, to be successful in todays marlket you have to be on social media. Your customers are on there, ready and waiting to engage. However, there is one thing that you should never do on Social Media.
The Perfect Social Media Strategy For Caribbean Businesses
A few months after moving to Toronto, I went to a networking event for entrepreneurs. I met some fantastic people, some of whom I am still in contact with today. I remember speaking to a business coach at that event; we talked about my business aspirations. I told her...
As an Entrepreneur If You Are Doing the Following, You Are Doing a Great Job On Social Media
I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought...
How Kenroy George Is Building An All Natural Line Of Skin Care Products In Grenada
Today I chat with my friend and fellow trailblazing entrepreneur Mr. Kenroy George. Kenroy is someone who I met first digitally and then in person once I went back from to Grenada. The first time we met in person, I could feel the passion in his voice and the drive he...