by user | Sep 30, 2018 | Caribbean Entrepreneurs, Social Media, Social Media campaign
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North...
by user | Sep 29, 2018 | Grenada, Grenadian Events, Storytelling
One of my fondest memories growing up was attending the Rainbow City Festival in Grenville. My boys and I would walk around Grenville and stop by all the DJ’s on the street to “shake a leg”. If we were lucky we would get a “jam” from a girl, and...
by user | Sep 26, 2018 | #Beyondthehustle, Caribbean Entrepreneurs, Musician
Before Wyclef Jean became known as the famous musician, actor, and entrepreneur he is today, he was just a boy from the small town of Croix-des-Bouquets, just outside of Port-au-Prince in Haiti. When he was only nine years old, his family migrated to Brooklyn New...
by user | Sep 11, 2018 | Social Media, Social Media campaign, Storytelling
One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign. The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms...
by user | Sep 6, 2018 | Caribbean Entrepreneurs, Facebook, Social Media
I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page. As a social media strategist, I do...
