by user | Jan 12, 2022 | Attention, Digital Strategy, Social Media Marketing, Storytelling
You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute....
by user | Dec 27, 2021 | Digital Strategy, Social Media, Social Media campaign, Social Media Marketing
A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign. The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery,...
by user | Dec 8, 2021 | Caribbean Entrepreneurs, Digital Advertising, Digital Strategy, Social Media Marketing
One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars...
by user | Nov 21, 2021 | Customer bahaviour, Digital Transformation, Social Media, Social Network, Storytelling
I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is...
by user | Nov 19, 2021 | Design, Entrepreneurship, Home Office
In this post-COVID-19 world, it has become the norm to work from home. Businesses started transitioning to a remote workforce due to safety concerns but they soon found that the arrangement works, so more people than ever are working out of their home office. Even...
