I have been having my doubts lately about how effective Facebook is for small businesses. I sometimes wonder why people would force to build a huge following on a Facebook Business page and get to reach only 2 to 3% of them. But still according to Alexa.com, Facebook is still the second most trafficked site on the internet. Which means every small business should be using Facebook since that’s where everyone is, however we all need to think strategically about how to do it to make it work. One of the best and most effective ways is to use Facebook advertising which I will explain in a subsequent post. Facebook however has recently introduced a “Call to Actions” button on their Cover Photo. How amazing is that, someone can click on your Facebook cover photo and take whatever action you want them to take. Whether it is to download a file, sign up for a newsletter, visit a website, send traffic to sales page, watch a video, visit an app and I am sure they will be adding more call to actions soon.
The following is a walk-through of how to do this, start by clicking Create call to action on the cover photo
Facebook Call to action
You will then see a drop down menu where you can select an action, choose one
These are the different options available for now
Facebook Call to action
After you select your option whether shop now or another, enter your website or landing page
Facebook call to action
Next step is to choose whether you want to send people to an app or otherwise, this options is available for android and iOS devices.
Facebook call to action
Finally you select create and you’re good to go. Your cover page is one of your most important piece of real estate on Facebook and if you use it wisely, it could make the difference between success or not.