Get Brand Exposure and Build Credibility with a Twitter Chat

Get Brand Exposure and Build Credibility with a Twitter Chat

Social media platforms, particularly Twitter has been growing exponentially over the past months. Consequently, Twitter’s growth can provide entrepreneurs with a plethora of business advantages once used properly. Business owners can creatively utilize its services to grow their brand online by hosting twitter chat for free. A twitter chat is a live event where people attach a hashtag to their tweets to discuss a particular topic. The host of the chat poses questions using the hashtag, and a guest will then tweet out answers using the same hashtag. The people you invite to be part of the twitter chat can search for the discussion with the hashtag you selected and join the discussion by asking their own questions or answering previously asked questions. Problems that may be faced when hosting a twitter chat are remembering to include the hashtag in every post and seeing all the posts with a particular hashtag in one place. Therefore, for those reasons, it is wise to use certain tools for assistance. To resolve some of the named issues tools such as Twub and Tchats, which automatically add your hashtag to every tweet so you do not have to remember, Tweetdeck, and Hootfeed from Hootsuite can be utilized. For the most effective usage, check each one out to determine which is best and easiest for you. To fully maximize the marketing potential and increase brand awareness using twitter chats, you need to select a hashtag that is memorable, short, and unique. Twitter has a 140 character limit so ensure that the hashtag is not very long. Therefore, both you as the host and your...
Your Basic Guide to Facebook Advertising

Your Basic Guide to Facebook Advertising

Without a doubt, the best platform to reach potential and current customers and build your business is Facebook. Unfortunately, on a daily basis, I see so many entrepreneurs wasting their time and money doing Facebook advertising the wrong way. As time goes by, Facebook advertising is becoming more and more complicated since the ads manager and powereditor change frequently. Also, a huge number of entrepreneurs are not making use of Facebook advertising, therefore limiting their businesses’ potential for growth. Hence, in this article, I will take a look at some basic strategies to get you started with an ad to generate leads and customers Targeting– From the ads I ran in the past, I realized that targeting is one of the most important factors that determines their eventual success or possible failure. Your ads can target likely or present clients based on their interests as well as specific Facebook pages. To determine where to focus your attention, conduct research to find the Facebook pages where your potential customers hang out and target those pages with your ads. These are the two most basic and efficient ways for ads targeting.   Use a Lead Magnet– If you really want to get warm leads that can potentially turn to customers, you need to give away something of value, which is known as a lead magnet. Lead magnets can take the form of how to guides, tool lists, ebooks, and training videos. Generally, humans have an innate longing for things that are free; therefore, people will willingly give you their email addresses in exchange for your free giveaways. Consequently, once these people...
Africa and Me

Africa and Me

Ever since I cut all my hair off back in 2001 I have been told numerous times I look like an ’empress’, or like an African. A gentleman once asked me if I knew who Miriam Makeba was. I thought to myself (before answering), of course I know who Miriam Makeba is. She’s only one of the best singer out of South Africa. Apartheid or not. Cue ‘Pata Pata’. So I answered him with a positive and he replied that I looked like her with my low hair cut. I thanked him for the compliment though I thought I look nothing like the lovely lady. The African continent is the second largest and also the second most populated in the world. If memory serves me correctly it takes up about 6 percent of Earth’s surface area and about 21 percent of the land area. That’s a big one. A few of the countries on said continent are said to be wealthy yet starvation, malnutrition, rape, homelessness, atrocities such as racial killings and so many other vile things are prevalent. Yes this happens everywhere else too I know, but I want to focus on Africa as it is the topic on almost everyone’s tongue here in Jamaica as a repatriation alternative. Things have not been so wonderful in homeland Jamaica for quite a while now and it doesn’t seem to be getting any better. There have been calls from church leaders, political leaders and civilians alike for us to ‘take back Jamaica from the criminals who kill children, mothers and the elderly wantonly’ much to no avail. The calls are...
10 Inspiring Quotes From Social Media’s Finest

10 Inspiring Quotes From Social Media’s Finest

As I immerse myself in social media on daily basis, there are a number of power influencers in the social media arena that I constantly go to for information. These people provide invaluable insight in areas such as content creation and curation, social advertising, and blogging. Admittedly, they have been instrumental in my rise through the social media ranks, so I would like them to assist you also. Consequently, I have decided to formulate a list of inspiring quotes from some successful people that I am certain will motivate others like myself as we journey through the world of social media together . Mari Smith- “We must develop a thick skin. With an unshakeable sense of self – and a commitment to being compassionate – nothing will faze you.” Kim Garst- “Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.” Jay Baer- “Social media creates kinship between companies and customers, and kinship equals purchase intent.” Gary Vaynerchuk- “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.” Guy Kawasaki- “The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.” Charles Leadbeater- “You are what you share” Seth Godin- “Marketing is no longer about the stuff that you make, but about the stories you tell.” Michael Stelzner- “Marketing is...
5 Things Entrepreneurs Do Not Need to Start a Business

5 Things Entrepreneurs Do Not Need to Start a Business

  There are many articles and blog posts out there that take a look into some of the things that every entrepreneur needs to do. While different people have different views as to what entrepreneurs need based on their experiences and expertise, I believe, however, it is important to note some of the things that entrepreneurs do not need when starting a business. Though this list is not exhaustive, these are some of the things that an entrepreneur does not have to worry about when starting a business. Some of which, such as, having an office or having a business degree or large start-up budget can confuse some entrepreneurs as entrepreneurial requirements but they really are not. Below is a list of five things that entrepreneurs do not need when starting a business 1. Permission — As kids we were always taught to seek permission before doing things. Failure to do such could result in severe repercussions for us. Even when working in a company we are required to get permission before doing certain things. With entrepreneurship, this rule does not apply. You don’t need permission from anyone to become an entrepreneur. Some persons are pessimist by nature, and so they won’t hesitate to tell you your business will fail but always remember what Ghandi said,” First they ignore you, then they laugh at you, then they fight you then you win”. You don’t need anyone’s permission! 2. An office — Gone are the days when having a fancy office was part of the ingredient for entrepreneurial success. We are living in an age where going into a coffee...
Traditional Advertising vs Facebook Advertising

Traditional Advertising vs Facebook Advertising

Consider the following scenarios. Imagine you have two options to market and promote your business. The first option costs $4000 and requires you to sign a contract with a radio or TV station or a local newspaper that will the run your ad three times a week. Accompanying the deal is the nervous wait to see if your investment will pay dividends. You have to hope that they are able to reach the audience you intend to target, trust that people do not change the station or channel during advertisements, and to make matters worse, if you want to make changes or add additional content, you have to pay more. All in all, this arrangement provides no guarantees and can be an uneasy period. In the second scenario, you run ads on Facebook, spending as little as 1 dollar a day to as much as you can afford. You also have the added benefit of targeting the specific audience you want to reach. For instance, if you own a pizzeria, you can direct your ads to only pizza lovers.  You can run ads to anyone on an email list, people who are similar to those on our email list, or even the persons who visited your website. Also, if you are selling a product online, you can retarget people who visited your checkout page and did not buy. Additionally, you have control over when your ads run, and you have the liberty to make changes whenever you want at no additional cost. Personally, I am all for spending money on advertising and promotion; however, I believe that such an...